Celebrate spring with LEGO® bricks in Portanuova

LEGO Italia chooses our district to celebrate the spring’s arrival with Le Florist, the LEGO® Botanicals Flower Truck and FLORIST BAM Spring Festival.

The first appointment is on March 29 and 30 in Piazza Gae Aulenti with the 4th stop of Le Florist’s world tour, the LEGO® Botanicals Flower Truck, a unique activation to celebrate and inspire real connections and celebrate the beauty of nature through creativity. This special wheeled flower shop will be a riot of colour with sets from the LEGO Botanicals collection on exhibition.

On Saturday from 12 a.m. to 6 p.m. and on Sunday from 10 a.m. to 6 p.m., visitors will be able to immerse themselves in a spectacular floral installation made of LEGO bricks, discover the Flower Market and its flower varieties while learning interesting facts and details about the topic, take photos in a spring mood, take part in interesting workshops and make their own LEGO Botanicals flowers, all in an unprecedented and engaging experience.

Access to the installation is free, but workshops are restricted to those over 18 years of age. Children under the age of 6 are not allowed to participate, while those under the age of 18 may do so if accompanied by a parent or adult tutor.

On Saturday 30 March, LEGO Italia will also be at BAM – Biblioteca degli Alberi in Milan for the BAM Spring Festival. On this occasion, the BAM Rose Garden – The Oasis of Insects and Butterflies will be inaugurated and LEGO Italia will welcome children and families in a 320 square metre interactive play area. Here the youngest will be able to have fun and unleash their imagination by building flowers and animals with colourful LEGO bricks. There will also be a corner where they can take souvenir photos in front of 3D models made by LEGO Certified Professional Riccardo Zangelmi.