Xerjoff x Automobili Lamborghini

During Milan Beauty Week, Xerjoff and Automobili Lamborghini come together in Portanuova for an immersive experience dedicated to discovering their new collaboration.

A pop-up open to the public invites visitors to enter the universe of the three fragrances through a journey that engages all the senses: from sight to touch, hearing to taste, and finally smell — the undisputed protagonist of the experience.

A multisensory journey where the world of Xerjoff artistic perfumery meets the universe of supercars, bringing together design, performance, emotion and creativity.

Throughout the pop-up, a musical installation will accompany visitors with a selection of sounds and compositions inspired by the three fragrances, transforming their olfactory identities into an experience to be heard and lived.

THE PROGRAMME

Monday, September 14 – Opening Experience
From 12:00 PM to 2:00 PM and from 5:00 PM to 7:30 PM, the pop-up will officially open with a cocktail dedicated to the new collaboration. An opportunity to discover the three creations ahead of their official launch through the sense of taste.

Tuesday, September 15, Wednesday, September 16 & Thursday, September 17 – Masterclass
A reservation-only appointment offering an in-depth journey into the world of the three creations, exploring their characteristics, raw materials and inspirations. Registration will be available directly at the pop-up.

Friday, September 18, Saturday, September 19 & Sunday, September 20 – Scent Meets Brain Art
Visitors will discover how a fragrance can be transformed into art. Through Brain Art, the brain’s responses to olfactory stimuli are translated into a unique and personal visual representation.

Outside the pop-up, visitors will also have the opportunity to experience the thrill of sitting behind the wheel of a Lamborghini.

Join the journey through fragrance, technology, music and performance, and discover the Xerjoff x Automobili Lamborghini collaboration through all the senses.